Earlier, we welcomed professor and communications guru Betteke van Ruler as the chief guest of a College Tour. According to her, the communications professional is a “sensemaker” and she made statements such as, “Throw the communications plan away”. Another guest speaker was “crisis communications expert” Peter ter Horst. Since this event, including Q&A, our communication professionals know how to use dilemma communication to involve your target groups and stakeholders in a crisis and also learn from it.
Throw the communication plan away
After each College Tour, we compile the speakers’ various tips and learning points:
- Working Agile – Betteke van Ruler
- Building a strong brand – Marc van Eck
- Crisis communication – What do you do at the time of crisis? – Peter ter Horst
- ‘Attention in the media – How do I get in the newspaper?’ – Hans Nijenhuis
- Framing – Don’t think of an elephant – Lars Duursma
- Issuemanagement – Think the unthinkable! – Paul Stamsnijder
- Good Speech – Peter van der Maat
- Communicating Inclusively – Hanan Challouki