A hopeful message & an engaging approach
Despite constant transformation in development cooperation, the work of development organisations is often still seen in traditional terms. That’s why, together with members and partners, we show what development cooperation really stands for today: working together for global, equitable, inclusive and sustainable development. Constructive communication is based on equality between all stakeholders, co-creative cooperation and a message of hope.
When stories about development cooperation make use of constructive and hopeful frames, there appears to be more involvement and support for the work of development organisations and their partners. Victim-frames or doom scenarios are demotivating in the longer term and do not do justice to the people involved and the results achieved.
Research shows that a hopeful communication message makes organisations and citizens feel more involved in solving problems and that there is active cooperation in sustainable development. That is why we focus strongly on hope-based communications.
Values, strategy & activities
We elaborate on hope-based communications through various activities and (research) labs. The strategy focuses on connecting on the basis of universal values, as well as implementing a joint solution-oriented approach to problems. In short, Partos stands for sending hopeful & constructive messages, showing impact & results, building commitment & connection on sustainable development and cooperating on topics.