Therefore, Partos believes it is important that the perception of development cooperation matches reality. To improve this connection, Partos closely follows the political and social debate and feeds it with information, activities, results and stories about development cooperation.
Together with members, we highlight the relevance and impact of development cooperation to politicians, the public, and the media to strengthen trust in development organisations and their work. Partos therefore works with members and strategic partnerships on impact-oriented work and communication. There are also regular learning sessions on constructive communication about development cooperation, aimed at politics, the public, and the media.
Press briefings and sector-wide communications
In consultation with members, Partos acts as a spokesperson on behalf of the sector in response to press questions or important articles. In other cases, we pull together with members for a joint press approach, for example, on integrity issues. We also work with members to put urgent themes and topics on the agenda with media and the public, as was the case, for example, with the future of migration, to bring a different voice to the public debate. In our communication strategy, we adopt a ‘hope-based’ message and engagement approach.
Toward elections and political high points, we work with the lobby group and coalitions of members on issues such as sustainability, SDGs, policy coherence, inclusion and civic space. Formulating positions and lobby papers often involves close collaboration between lobbying and communications.
For press officers of our members, we occasionally organise learning sessions and knowledge meetings, for example, during the press cafe and the college tours.